| Company: | PJM Search
NYC, NY |
| Job Location: |
Jersey City - Hudson County
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| Employment Type: | Full Time |
| Department: | Marketing |
| Benefits: | Excellent Benefits Package |
Description: |
Our client, a leading e-commerce company, is seeking a seasoned professional to provide strategic leadership, tactical execution, and analytic support surrounding the development of a search engine marketing (SEM) program across their eCommerce sites . In this role, you will create, implement, track, analyze, and optimize keyword campaigns across multiple search engines while developing the companys overall paid search strategy. You will play a central role in driving customer acquisition, revenue growth, and profitability.
All inquiries will be kept confidential. PJM & Associates willl only respond to those we wish to contact for an interview.
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Duties: |
Grow the profit associated with the SEM program through superior campaign management and project management
Support Search Engine Marketing through analysis, optimization, and new keyword acquisition
Partner with Category Managers to build search engine volume and efficiency across categories
Forecasts projected sales/revenue on an ongoing basis
Conceptualize and initiate tests (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns
Make recommendations on keyword selection and prioritize expansion efforts
Manage relationships with partners
Stay informed of industry trends and best practices
Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM
Act as the SEM point of contact on technical development
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Qualifications: |
The ideal candidate must have:
A minimum of 3 years hands-on experience managing large scale search engine marketing campaigns;
Be a strategic thinker;
Have superior analytical skills;
Have strong communication skills, both written and verbal;
and have an entreprenuerial approach. |
