| Company: | Ferring Pharmaceuticals, Inc.
Parsippany, NJ |
| Job Location: |
Parsippany - Morris County
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| Employment Type: | Full Time |
| Department: | Marketing |
Description: |
SUMMARY:
This position is responsible for the overall proposal, implementation and management of marketing plans and activities relative to women’s health products within the United States. This includes the management of advertising, promotion, packaging, sales and expense budgets, managed care pull-through, etc. The position requires providing strategic and tactical advice and sharing market expertise on the products under his/her responsibility, as well as for products under development. This position will liaise with the global women’s health marketing group on a regular basis to harmonize market plans as appropriate. |
Duties: |
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Direct, lead and coach a team of marketers responsible for the marketing and promotion of products in the women’s health therapeutic area.
Play a critical role in the development of annual budgets and business plans.
Research market conditions on national level to determine potential sales of existing and prospective products.
Organize information to assist in analyzing future products and present findings to management.
Advise senior management on market trends and competitive information in the women’s health markets.
Perform analyses in the areas of product preferences, potentials, sales coverage, market size, penetration, marketing practices & trends. Prepare forecasts and make recommendations to Senior Management on new product opportunities.
Develop marketing plans and sales forecasts and translates them into organizational and profit plans to achieve growth and sales objectives.
Serve a lead role representing marketing on project development teams as appropriate.
Evaluate data and make recommendations on marketing actions.
Establish, direct and coordinate marketing activities for Ferring women’s health products.
Develop marketing strategy and direct sales force regarding advertising and promotion activities to achieve marketing objectives.
Work effectively with the ad agency and PR firm to execute communication strategies, conduct media analyses, and make recommendations for selections and scheduling.
Develop and communicate sales forecasts on a monthly basis to Production Planning to ensure adequate product inventory levels.
Participate in establishing pricing policies. Maintain up-to-date data files on competitors’ products and pricing. A working knowledge and understanding of the impact of Medicare on product pricing is necessary.
Assist in sales training programs with sales training for assigned products.
Manage the women’s health marketing group to ensure compliance with operating procedures and budget.
Represent the company at professional industry meetings, trade shows, seminars, conventions, etc. The incumbent will also have interaction with the key opinion leaders in the women’s health area on a regular basis.
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Qualifications: |
QUALIFICATION REQUIREMENTS:
Education: Bachelor’s degree (in a life science i.e. chemistry, biology, etc. preferred). MBA required.
Experience: 9+ years of previous in-line product/account management experience within the pharmaceutical industry. It is strongly preferred that the incumbent have at least 6 years of US product account management experience. Previous completion of at least four marketing plan cycles required. Three to four years of collective previous sales, sales analysis, and or market research experience required. Completion of at least four major presentations to senior management functions (C-level functions). The incumbent should have conducted at least four complete business development/product assessments. A proven track record of accomplishment in the area of product management is required. Incumbent must have the ability to travel frequently (20-35%). Travel is both domestic and international.
Computer Skills: Proficiency in Microsoft Word, Excel and PowerPoint |
